Wild Heart Ranch Introduces New Children's Content
with the Third Legend of the No More Night Mares Series
...A Generation of Hope ...the legend of the first relationship
between little girls and horses
October
4th, 2002 - Point Roberts, WA & Delta, B.C. , <http://www.wildheartranch.com>
- Wild Heart Ranch Inc. is pleased to announce, the release of the
third legend in our continuing series "No More Night Mares".
" A Generation of Hope" is available for reading at the
Company's website at <http://www.wildheartranch.com/nightmares/nmn_legend3Hope.asp>.
The Original No More Night Mares legend was first introduced in
1998.
Wild Heart Ranch's philosophy is based on creating original content
and toys for children that are "from the heart". Wild
Heart Ranch is a children's entertainment publishing and toy company
that has established a growing consumer and specialty market audience
for its product line. The Company has redirected focus back to original
core specialty markets in an effort to maintain brand integrity.
The Company continues to pursue the entertainment markets for television
and movies for its content.
In
1998, the Company launched its product line based on an illustrated
legend, The No More Night Mares . . . A Dream of Freedom. Based
on the characters, the line includes three unique 14" plush
mares, with Electroluminescent (EL) lighting technology. A patent
was filed and approved for the application of EL in a plush toy.
The Company expanded the line to include the "Lucky Stars Collection",
a series of twelve, 5" plush horses, audiocassettes and artwork.
New lines for 2003 will be based on the characters from the new
legends, the Armadillo Cowboy Club and other in - house products
under development.
"We
have decided corporately to re-evaluate our business strategy and
listen to the market tell us where we should be heading. We are
a consumer driven product. With the recent release of the Spirit
movie, another content and product line based on the story of wild
horses, our brand has had to re-think its focus back to its original
momentum. Children love and understand the magic of what we create
- so we have to go back to the foundation of where we started years
ago. A lot of successful toy companies have been built in the consumer,
direct and specialty markets and we intend to be one of them,"
stated founder Dawn Van Zant.
The
Company offers a fully developed Kids Club on the web site, featuring
all of the legends, interactive content, games and Membership benefits.
The Company's first legend, "A Dream of Freedom" introduced
three magical Night Mares; Comet, Moonbeam and Lucky Stars, which
live in the night sky and protect children and wild horses in the
land below. The mythical wild mares and their majestic black stallion
Eclipse were pursued by two-legged hunters, to the edge of a cliff
with no escape in sight. Eclipse called to the powers of the night
sky to save his brave mares and his courage was answered as the
night mist unravels and forms a pathway to the stars. The second
legend, released to our audience in April 2000 "The Sky Stallions"
goes back in time to the first stallion that created the legacy
for Eclipse's brave heart. The third legend, "A Generation
of Hope" introduces the first human emotional connection with
horses. It is the legend that explains the beginning of the historical
relationships between little girls and hoses. Excerpt:
"Sky
lay down quietly on the soft yellow earth and allowed the sunlight
to warm her soiled, little face. As the grass gently tickled her
she spread her arms out, and stretched her bony fingers, making
herself as big as she could possibly be. She lay there waiting for
the rush of thunder. She could anticipate the herd was about to
move. The horses could sense a strange scent in the land and their
flight sent tremors through the earth below them. She could feel
the ground tremble through her blood with an exciting, wild cry.
When it was over, Sky sat up and looked off into the distance. Her
heart ached for the sight of the wild herd, but they had vanished.
She felt alone and scared when they were out of her range of vision.
Her family, her clan, did not speak to her heart like the herd did.
The wild horses called to her spirit in a magical way that she had
never known. She could not explain this love in mere words. It was
living so deep inside of her, it felt bottomless." © Wild
Heart Ranch Inc. 2002
Wild
Heart Ranch provides direct links to its online retailers on its
website at <http://www.wildheartranch.com>
as well as listings of all store locations that carry the No More
Night Mares throughout North America.
Wild
Heart Ranch is an entertainment, publishing and toy company that
designs and markets non-violent children's products that are content
driven.
For
more information contact Jennifer Randle at 888-889-9213 or email
jennifer@wildheartranch.com
Certain
statements in this press release are "forward looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995 and involve known and unknown risks, uncertainties and other
factors that may cause the Company's actual results, performance
or achievements express or implied by the forward looking statements.
Factors that impact such forward looking statements include, among
others, the ability of the Company to attract business, risks of
competition, and price and margin trends.
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