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Robinsons
Continue To Operate As Usual |
Our
Call Centre is ready to take your order |
Mail
Order service remains unaffected by Retail Store fire
Despite
the huge fire which engulfed the Robinsons Store on September
19th, our award-winning Mail Order Service is continuing to
operate as usual. Our Call Centre and main warehouse are actually
located five miles away from where the Store used to be and
at 74,000 square feet, we have ample facilities to enable
us to take up to 3,000 orders each day! Even with the temporary
loss of our Store, we are still the UK's largest equestrian
provider with huge stock levels.
At 220-pages, our 2002/03 Annual Catalogue is our biggest
ever and is jam-packed with some superb products for your
horse, your home, your stable...and you! As well as all the
old favourites, there are plenty of new innovative ideas,
great new brands and of course the usual amazing prices.
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Our 74,000 square foot main warehouse |
Our
Call Centre and Despatch Department are becoming increasingly
busy in the run-up to Christmas. So, for your convenience our
order lines will remain open until 8.30pm every weekday until
20th December 2002. Many of our existing Store customers are
now buying their equestrian goods from us, though our Mail Order
service and from the comments we've received so far, the majority
are enjoying the experience of shopping from the comfort of
their own home! Mail Order: 01744 885555 |
The
new temporary Feedstore has all you need |
Temporary
Feedstore now open for business
Within
twenty-one days of our Retail Store burning to the ground,
we had located temporary premises within two miles of our
old location and filled it with horse feed, bedding and supplements.
Since the fire at our Store we'd been inundated with calls
from regular Feedstore customers enquiring as to when they'd
be able to purchase their horse feed and shavings from us
again. Many stated that they were finding it extremely difficult
to locate an alternative local supplier that offered the same
wide range of low-priced feed.
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Our
temporary Feedstore offers the same ranges, at the same great prices
with the same efficient service - plus it's bigger than the original!
We've now been open for more than a fortnight and it's great to
see that so many of our regular Warrington Road Feedstore customers
are coming back to us at our new site on Haydock Lane (see page
4 for address). There have also been a few 'new' faces spotted,
so our local advertising campaign must be working well!
Feedstore
Opening Times:Mon-Thur 10am to 5pmFriday 10am to 8pmSaturday 9am
to 5pmSunday 11am to 5pm
Go online at www.robinsons-uk.com |
Keeping
customers informed
Since
the fire at our Retail Store, we've been regularly updating
our website with the latest information regarding our plans
for a new Retail Store and the opening of our new temporary
Feedstore.
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Plus,
when you visit www.robinsons-uk.com you'll discover a whole new
world of equestrian online shopping. You'll find all the products
from our catalogues, plus many more available to purchase through
our website. Browsing through you'll also find general information
about the history of Robinsons, the services we offer, job vacancies,
'web only' offers, a constantly updated 'links' page and a step-by-step
guide on how to place an order online.
In an effort to inform those Store customers who do not have access
to the Internet, we've been inserting copies of 'Newsletters' into
every parcel that leaves our warehouse, we've placed advertisements
in all the local and national 'equestrian-related' press, plus we've
produced an advertising campaign that can be heard on WISH FM, a
local radio station.
Our old Retail Store imposed a lot of restrictions on us |
Building
for the future
Some
of the questions we've been asked most frequently since the
fire at our store have been about when and where we would
re-build.
With the loss of our old store, we have a unique opportunity
to design and build a new one to our own specifications. Our
store staff are quite familiar with the frustrations of occupying
a forty year old building and the restrictions it imposes.
Now we can remove all these frustrations, enabling us to give
you a much better store and a much better service.
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In
addition to our own experience, it doesn't hurt to look to others
for inspiration. Although there was nothing quite like our store,
we based many of our ideas on things we'd seen at places like B&Q,
ASDA and Next. You can be sure that with a whole new store to design,
we'll be looking at the best features from a wide range of retail
shops
Already, plans for the new Store have been sketched and sent to
the appropriate official departments for approval and feedback.
Hopefully it won't be long until we can make these plans public
- all we can say until hen, is that we guarantee a trip to our new
store will definitely be worth the ride!
A prototype of the re-launch issue |
Robinsons
are 'Riding High'
The
very first issue of 'Riding High' was produced in March 2001
and since then, it has been written, produced and designed
in-house by our Marketing and Design team.
Each
month, the magazine has been distributed to an average of
25,000 individual readers and the responses have been very
favourable.
The decision to upgrade the magazine and increase its size
was made and the new bi-monthly magazine was due to be launched
in September.
However, the Retail Store fire altered our priorities and
the 'Riding High' launch date was postponed until the middle
of November. It is estimated that with a readership of over
50,000 readers, 'Riding High' will be positioned as the third
largest equestrian magazine on the UK market. It will contain
features, product launches, special offers and competitions,
as well as adverts and advertorials.
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As
usual our new-look magazine will be distributed into every parcel
that leaves our warehouse and each issue will run for two months.
To receive your copy simply place an order, or pick up a copy from
our trade stand which can be found at any of the numerous equestrian
events that we attend throughout the year.
www.robinsons-uk.com
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