Michelle L. Adaway Named Advertising Manager for
The Horse
LEXINGTON,
KY-- September 27, 2002 --- The Horse: Your Guide to Equine Health
Care announces that Michelle L. Adaway has been named advertising
manager for the magazine effective immediately. In her new role,
Adaway will be in charge of many major accounts as well as oversee
marketing and sales efforts. Adaway joined the magazine in January
of 2000 as an advertising representative. She assumes the position
previously held by Lisa Heider Eifler, who resigned the position
to spend more time with her family. Eifler will remain with The
Horse as an Advertising Sales Representative.
"We
feel we have one of the most knowledgeable, professional, and
service-oriented sales teams in the industry," noted Greg
Medley, Advertising Director for The Horse. "This move will
allow us to continue to serve each of our valued advertisers with
the same high level of service as in the past."
The
Horse: Your Guide to Equine Health Care is a monthly publication
focused exclusively on the health and welfare of your horses.
The all-breed, all-discipline publication is dedicated to providing
breaking health news and practical information, compiled in an
easy-to-use format and monitored by a panel of experts from the
American Association of Equine Practitioners.
The
Horse is published by Blood-Horse Publications, an international
publishing house for top Thoroughbred and general equine magazines,
books, and videos, including The Blood-Horse, the premier weekly
Thoroughbred racing and breeding magazine; TBH MarketWatch, a
twice-monthly newsletter for Thoroughbred investors; the official
Kentucky Derby and Breeders' Cup souvenir magazines; and Keeneland
magazine. In addition, Blood-Horse Publications also operates
Eclipse Press, its book publishing division; Exclusively Equine,
its e-commerce and mail-order catalogue division; and a family
of leading Web sites including bloodhorse.com, TheHorse.com, and
HayNet.net.
For
the latest news on equine health care, visit: http://www.TheHorse.com.
To subscribe, visit: http://www.thehorse.com/subscribe.asp.
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