Visitors to the two meetings at Hickstead this year will be offered money-off 20-kilo bags of Dengie's Alpha-A and HiFi products.

The company, which is the official feed supplier at both the Royal International Horse Show (July 23-27) and British Jumping Derby (August 14-17), will be offering vouchers from its trade stand which can then be redeemed at a 25 per cent discount on one of the two products on the way out from the All England Jumping Course.

"Stocks will be limited for each day, so it will be run on a first-come, first-served basis," said Dengie marketing manager Mrs Emma Pelly.

Dengie's complete range will also be available, free of charge, to international riders and heavily discounted to national competitors, at both meetings.

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