A unique business-to-business conference, exhibition and workshop event designed specifically for the 'equiconomy' - Equestrian Business UK - has been launched to the approval of the market.

Equestrian Business UK will take place at the International Centre, Telford, on 12 and 13 October 2003.

Equestrian Business UK will give manufacturers, distributors and professionals a unique opportunity to meet and do business with the section of the industry that relates directly to the buying public and who will make up the delegate body - retailers, vets, therapists, riding schools, livery yards, farriers, equine dentists, equine holiday companies, and so on. They will be able to show new stock, demonstrate new ideas and discuss complete ranges at a specially designed exhibition.

A unique aspect to the exhibition will be a tailored appointment service, where delegates will be able to make appointments with exhibitors via the Contour website - www.contour.uk.net. Not only will this help to secure visitors to each exhibition stand, but it will also enable delegates to manage their time at Equine Business UK more effectively.

In return, delegates will benefit from one-to-one discussions with experts in their field, and will as a result be able to bring back new ideas, concepts, advice and products that will help them to develop their businesses.

In addition to the conference and exhibition there will be training workshops, seminars, practical demonstrations and business advice available from leaders in their fields across a number of disciplines - sales and marketing, business and finance, legal, business management - to help all concerned secure their share of the £2 billion annual consumer spend in the 'equiconomy'. The emphasis of Equine Business UK is very much conference led and educational, an emphasis that sets it apart from other 'equiconomy' events.

Equestrian Business UK has been welcomed by the industry. BETA will be running workshops and the event is sponsored by Equestrian Business Monthly.

Sandra Turner, managing director of Contour Exhibitions & Events Limited, commented: "Equine Business UK has come about as a direct result of feedback we have received from the market. Around 1300 equine businesses have worked with us at our successful consumer Equine Fairs all over the country, and the overwhelming request from them has been to develop an event to which they can attend and from which their businesses can benefit.

"Both BETA and Equestrian Business Monthly support this request, and we are delighted to be working with them to bring to the market an event that it so obviously desires."

Details concerning delegate information and exhibition stands are available by calling Contour Exhibitions & Events Limited on 01884 841644 or by logging at www.contour.uk.net. These contact details can also be used to obtain further information concerning:
" Southern Horse and Country Fair, Royal Bath & West Showground, 25 and 26 October
" Devon & Cornwall Christmas Equine Fair, Westpoint, Exeter, 22 and 23 November
" The North of England Equine Fair, Harrogate, 29 and 30 November
" The Scottish Equine Fair, Edinburgh, 6 and 7 December

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