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New
Trade Mission To US Shows Promise For Industry
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IT
was a British one, two, three at the Rolex Three-Day-Event in Kentucky.
While
the event riders scooped major honours, the Princess Royal toured
the British Pavilion and the British Trade Mission scored major
business successes.
The
trade delegation was organised by the British Equestrian Trade Association
(BETA) and attracted nine exhibitors to the British Pavilion to
promote their products and services.
BETA
Chief Executive and Secretary Claire Williams said: "The Trade
Mission went extremely well, with all exhibitors reporting a very
good reception throughout the event.
"The
Princess Royal spoke to all the exhibitors and was very interested
to hear why they had decided to attend and what were their aims
for the mission.
"One
of the exhibitors Unicorn Trails caught the Princess Royal's attention
and picked up on MD Wendy Hofstee's comment that there was still
much potential in marketing riding holidays in Great Britain overseas."
Ms
Williams added: "Most of the exhibitors were pleasantly surprised
by how visitors to the stands actively sought information about
their products or services.
"The
success of the British riders was certainly matched by the success
of the Trade Mission which we hope to repeat next year."
Exhibitors
included Hartpury College, NAF, Equimins, VisitBritain, Flair, Horselyx
and Writtle College.
Amanda
Bond, International Director at Hartpury College said: "Hartpury
had a very good response at the Rolex.
"We
are quite hopeful it will grow our existing US market, both in terms
of the individual responses and contacts made through networking
at the event. It was a very successful first visit which we hope
to repeat next year."
The
event coincided with the opening of All The Queens Horses, a new
exhibition at the Kentucky Horse Park, International Museum of the
Horse.
www.beta-uk.org
.
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