Robinsons "New Dawn"

Robinsons are pleased to announce the development of a new Superstore following the loss of their store to a devastating fire last September. The new Superstore will be built at the site of the old store, near Haydock Racecourse in Lancashire but will differ greatly from the original.

The 24,000 sq ft Superstore will be spread over two storeys, allowing 80% more showroom space and creating room for 25% more car parking. Unlike the previous store, this building will not feature a feedstore, as Robinsons now intend to develop this aspect of their retail operation separately. It is anticipated that building work will commence in early to mid-March with the opening date tentatively scheduled for some time in the Autumn. Throughout the Summer, Robinsons will heavily promote the new Superstore with their 'New Dawn' advertisement.

Marketing Manager Paul Bentham was upbeat about the impact of the new Superstore, which will easily become the biggest of its kind in the UK, saying, "Immediately after the fire last year, we were at pains to say we'd be back bigger and better. Perhaps that might have sounded like bravado at the time, the sort of thing that people expect to hear after a setback, but this really proves how much we meant it. It's a massive step forward for us. Many people thought that we couldn't improve on our old store but in reality, we had become frustrated by its limitations. With the new Superstore, we're actually addressing all the annoyances and shortcomings we'd been living with for the last ten years. Now we will be able to see what we can really achieve with a building that suits our needs. Some of the improvements did not take long to identify. Space was obviously our biggest priority. Other things we wanted to do were discussed first with staff who had worked at the old store and whose day-to-day knowledge was important. Finally, we have spent over two months consulting customers. Not only is it good to know we weren't doing much wrong before, but they have been very clear about the things they want to see more of, like a bigger 'Nose Bag' café. I promise all our customers that they won't be disappointed."

With a huge construction job ahead and an opening night party to plan, it's going to be an interesting year at Robinsons. For the most up-to-date information, keep visiting www.robinsons-uk.com

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