January 21, 2004, Point Roberts, WA, Wild Heart Ranch Inc. is pleased to announce the appointment of Mr. Russell Naftal to the Board of Directors. Mr. Naftals's broad spectrum of experience and relationships within the entertainment industry will compliment the company's growth strategy moving forward. The Company currently owns several original creative properties and related toy lines that are in various stages of development for the entertainment industry.

Award winning producer; Russell Naftal has a wide-ranging background. With a degree in advertising he first used his skills in the garment industry as a Designer/creative director designing children's clothing for companies such as Nautica, Calvin Klein Kids, Absorba, and Doe Spun. Russell also designed and implemented those company's advertising/marketing campaigns and personally helped increase revenues to over 85 million dollars. After ten years of success, Russell moved to Los Angeles utilizing his talents as an illustrator and cartoonist, to position his way into the entertainment industry.

Mr. Naftal started as a segment producer for NBA entertainment and produced several projects including the NBA and NBC program "NBA Hollywood" featuring Jerry Sienfeld, Mathew Perry and Michael Jordan. Simultaneously Russell founded a Broadband Distribution company called FuelNetworks, which was a pioneer in the unique implementation of video on demand, and had supporting partners such as Sun Micro Systems, Oracle, Exodus and Excite at Home. Russell used the combination of his relationships and strong experience in branded programming, and quickly found himself producing for Mandalay Entertainment in their Sports division.

At Mandalay Russell had produced and consulted a variety of programming including the highly popular "WCW Superstar video series" for Warner Bros. A top-selling biographical series that focused on the stars of World Championship Wrestling. This video series won him several Telly Awards and Videographer Awards; Russell is currently developing and producing several projects for television, animation and features. Recent completed projects include "Shoot Out Online" featuring Peter Guber and Peter Bart. "The Catch" a short film by Philip Atlakson edited the highly acclaimed hip-hop documentary, "Street Dreams": Volume One for Chinavision Films, "Dogg Pound Uncut" the true story of the hugely successful west coast rap group, wrote, produced and edited two national commercials for "Strana Racing" and for ABC Family 39 episodes of the award winning children's game show called "Go For IT TV" the number one rated kids program on the ABC Family network. In 2002 Russell partnered with professional BMX rider and action sports producer, Todd Seligman to develop a Core Sports and Youth Culture Division Focusing on television, film and live events. Up coming programming for 2004 includes an extreme sports game show called "X-It Ramp", a feature film "SLEDGE" starring Brad Pit and Ben Stiller and a surf documentary for Billabong the largest action sports company in the world.

Following five years at Mandalay, he has formed a new company as a developer, producer and distributor of action sports entertainment, including television, live event, theatrical and home entertainment programming.

Wild Heart Ranch is currently launching the new Lucky Stars Collection of mini plush horses with lights, as well as a brand new complimentary product line to the No More Night Mares line, never seen before by retailers or customers. This new line will include the identifying brand characteristics of magic, light and legend. We are sure that this new line will make a splash at Toy Fair.

Products will be available for viewing at:

NY Toy Fair, Feb 15-18, 2004

Jacob K. Javitz Convention Center

Collectible Dolls, Minatures & Plush

Wild Heart Ranch Inc.

Booth 3522

Wild Heart Ranch Inc. www.wildheartranch.com is a content driven toy company that creates innovative non-violent toys and products based on original ideas and characters.

For more information contact Jennifer Randle at 888-889-9213 or email
jenny@wildheartranch.com

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