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Ford
Sponsors $150,000 Grand Prix at Indio Desert Circuit for Fifth
Consecutive Year |
SAUGERTIES, NY (January 27, 2004)—Horse Shows In The Sun (HITS)
is pleased to welcome Ford Motor Company back to Indio as the Official
Vehicle for the 2004 Indio Desert Circuit, and the title sponsor of
the $150,000 Ford Grand Prix for the fifth consecutive year.
Thanks
to Ford's generous sponsorship over the past five years, the $150,000
Ford Grand Prix has grown in prestige to become one of the most
highly anticipated Grand Prix events of the year. On Sunday, March
14th at 2pm, the top Grand Prix riders in the country will compete
for the largest single purse awarded over the six weeks of competition
at the Indio Desert Circuit.
The
purse alone brings media focus to the Grand Prix, but added attention
is generated by the fact that it is the last World Cup qualifying
event for the West Coast. The results of the Ford Grand Prix of
the Desert will determine which three riders from the West Coast
will compete in the World Cup Finals to be held in Milan, Italy,
April 21-25. With so much at stake, the air runs electric in the
Grand Prix Field for this event, and it always lives up to the excitement
level everyone has come to expect.
Rome
Murphy, Ford Division's California Marketing Manager, says he continues
to be pleased with the response the HITS sponsorship has generated
for Ford. Our products meet the needs of all the participants and
exhibitors at the equestrian events. From the Ranger pickup for
the light duty needs, the F-150 series that offers the largest towing
capacity in its class to the F-250, F-350, F-450, F-550, F-650 and
F-750. Everyone who stops by our display can find a truck that will
fit their application and towing requirements.
Mr.
Murphy said that the new trucks are designed for functionality and
comfort. From the most basic interiors for work and field trucks
to the most luxurious interiors found in the Lariat and King Ranch.
The new 6.0 Power Stroke Diesel offers increased power and torque,
improved fuel efficiency, lower emissions and a quieter range of
operation.
In
2004 at Indio, Ford has the "all new" F-150, Super-Duty
trucks and SUV's available for inspection. "We're always upgrading
our products to meet the ever-increasing demand of the consumers,"
said Murphy.
Representatives
from Ford Motor Company and the local Fiesta Ford dealership will
be on-site throughout the Desert Circuit.
Nicole
Shahinian-Simpson on Cirka Z - winners of last year's $150,000
Ford Grand Prix |
The
$150,000 Ford Grand Prix will take place on Sunday, March 14th,
at 2 pm in the Grand Prix Field of the HITS Desert Horse Park
show grounds. |
HITS
is the largest producer of hunter/jumper horse shows in the U.S.,
operating five show grounds nationwide—the Ocala Winter Circuit
in Florida; Indio Desert Circuit in California; Arizona Winter Circuit
in Tucson; HITS Culpeper in Virginia; and the newest addition, HITS
On The Hudson, which will premiere in May of this year. In the fall,
HITS will present the second annual Marshall & Sterling League
National Indoor Finals to be held at Worcester's Centrum Centre,
Worcester, Massachusetts. For further information, please visit
www.HitsShows.com
.
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