LEXINGTON, KY - Blood-Horse Publications, a multimedia publishing company that traces its roots to 1916, announces that Jim Cox will succeed Greg Medley as advertising director effective January 1, 2004. Medley is leaving the Blood-Horse Publications family after 19 years of outstanding service to pursue a family business opportunity in Arizona.

Cox, 43, has been research director for Blood-Horse Publications since 1998, overseeing a variety of industry services, including The Blood-Horse Stallion Register, Auction Edge, The Blood-Horse Source and The Horse Source, and The Blood-Horse Professional Package of supplements. Cox's present duties also include overseeing statistical sections of The Blood-Horse magazine including the sire lists, stakes shells, additional stakes, and newcomers.

"We couldn't have hoped for a stronger candidate or a smoother transition," noted Stacy V. Bearse, President and CEO of Blood-Horse Publications, "Greg and Jim have worked very closely for many years and have developed a remarkable synergy. Greg is a true leader. We will miss his ideas, his humor, and his dedication to our company, industry and community. But he leaves us on a high note, and we wish Greg, Suzie, and the kids health and happiness in the future."

Ray Paulick, Executive Vice President of Blood-Horse Publications, commented, "Jim is largely responsible for two of the company's most important new products: the Auction Edge catalogue supplement, and the soon to be launched Online Stallion Register. His work on both projects showed tremendous leadership and innovation."

Prior to becoming research director for Blood-Horse Publications, Cox worked for Fasig-Tipton Sales Company, Thoroughbred of California magazine, Pope Advertising Agency, Saybrook Advertising Agency, Thoroughbred Times, The Cornett Group Advertising Agency, and Thorough-Graphic Sign Company. Cox and his wife Dana have one daughter, Annie, and reside in Midway, Kentucky.

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