Get Out Your Lasso Partners, the Armadillo Cowboy game is ready to rope you
in..

November 30, 2001, Point Roberts, WA, - Wild Heart Ranch Inc, an
entertainment and toy company is pleased to announce the launch of the new
Internet video game "The Armadillo Cowboy Club". The game is part of the
initial brand launch for the Armadillo Cowboy line. The game is based on
an original story, about three Armadillo Deputy heroes that capture criminal
coyotes with slingshots firing bees as well as fast flying lassos. Cast of
characters include Sam the Rattler, the local Sheriff, Wyatt Dirt the lead
Armadillo, a pack of dirty Coyotes, three old nags, and more.

The game takes you into desert scenes, an old fashioned street shoot out and
a saloon fight. Sound effects add humor, creating a " good old boy"
western slapstick game for all ages to enjoy.
The characters, artwork and themes have a retro look and feel, reminiscent
of the animation from Company's founder's generation. " I grew up with Bugs
Bunny, Huckleberry Hound and Donald Duck. I can still find myself immersed
in an old cartoon show. I want to create a Company with brands that emulate
the quality of family entertainment I grew up, with humor, action and great
characters and animation," said founder Dawn Van Zant.

Russell Naftal, an award-winning producer in the entertainment industry,
created all of the original artwork, character design, backgrounds and
themes. His cartooning talents combined with his wide range of industry
experience have created a family friendly, action packed game.

Makai Media, the game designer, is a web design company specializing in the
creation of flash-based games and other interactive content. Michael Stenger
founded it in 1999. Clients have included Dreamworks SKG, Disney
Interactive, Universal Music Group, Atlantic Records, Jerry Bruckheimer
Productions, Sizzler Restaurants, Dow Chemical, and Mandalay Pictures.

The Company's established property the "No More Night Mares" line of plush
horse toys and original content, is currently in development discussions for
television. The line of toys is currently available in specialty stores
across North America, and online with numerous retailers. The cuddly horses
come with a night-light and a story about the magical horses that comfort
children at night. Recently one of the Company's shareholders, Chad Verdi,
made a generous donation of 1000 toys for the Holiday season to groups
including the UFA/Firemen's Widows & Orphans in New York, and the South
Providence Neighborhood Ministries.

Wild Heart Ranch Inc. http://www.wildheartranch.com is a content driven
entertainment and toy company that creates and licenses innovative
non-violent toys and products based on original ideas and characters. The
Company's strategic partner, Mandalay Sports Entertainment (MSE) based in
Los Angeles, is positioning the Company in the entertainment industry.

About MSE: Created in 1996, Mandalay Sports Entertainment is a premiere
national sports entertainment provider that leverages a strong brand,
dynamic management and sizable resources and assets to create, produce and
deliver cutting edge sports entertainment properties across all media. MSE
is poised to change the face of sports entertainment through the integration
of its three strategic divisions - Professional Sports Franchises,
Entertainment and Sports Entertainment Consulting - with related entities in
each area of operation.

Certain statements in this press release are "forward looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995
and involve known and unknown risks, uncertainties and other factors that
may cause the Company's actual results, performance or achievements express
or implied by the forward looking statements. Factors at impact such
forward looking statements include, among others, the ability of the Company
to attract business, risks of competition, and price and margin trends.

For more information contact Jennifer Randle at 888-889-9213 or email
jennifer@wildheartranch.com