Global Ranch, Inc. Launches Buyer's Guides

Global Ranch, Inc. has brought online a series of Buyer's Guides to help merchants target individual sectors of the horse industry. It is now easier than ever for retailers to reach customers.

Starting with the 2001 Gift Guide, 'Tis the Season, the guides will be bimonthly collections of merchants for specific markets. Upcoming guides include a western consumer's guide, a vacation and travel guide and a children's product spotlight among others. All of the guides will be fully promoted through the various Global Ranch, Inc. media channels and reach thousands of consumers daily.

"We are excited to provide an economical way to help our industry increase sales and reach a larger market, while providing horse enthusiasts with the resources to find what they need," said Jeff Smith, CEO of Global Ranch, Inc.

The guides are the latest additions to the offerings of the Global Ranch, Inc. media and communications efforts. Other opportunities have included an automated Express Ad Rotation System, G.E.A.R.S., which allows merchants to place their banner on the www.globalranch.com web site instantly with a variety of options and placement selections; integrated media packages; email marketing options and an expanded Ranch Mall.

"We are working to do our part to stimulate the economy using our biggest asset, our audience," Smith said, "We are especially excited about our 'Tis the Season Gift Guide, coming online right in time for the holiday buying blitz."

If you are interested in learning more about the 'Tis the Season Gift Guide or any of the other gift guides, go to www.globalranch.com and click on the advertising button on the left-hand menu.