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Caldene
Continue Support For BETA International 2005
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CALDENE
- the brand which has returned to the equestrian and country clothing
market with such a vengeance - is delighted to announce their continued
sponsorship at BETA International 2005 following the success this
year.
Now
part of Matchmakers International, Caldene, will be out in force
with its new range for the second year running.
Said
Nick Wood of Trade Fair organisers EMC: "We are very much looking
forward to working with the Caldene team once again.
"In
2004 they helped us to make BETA International a real success, and
we are already developing new ideas to bring more innovation to
the Trade Fair."
Added
Richard Lawrence of Caldene: "We are delighted to be main sponsors
once again. 2004 proved a huge success for us and provided the ideal
occasion to launch an updated, fresh and modern Caldene image and
clothing range.
"BETA
International is the biggest and best equestrian and country clothing
Trade Fair in Europe.
"Everyone
involved was pleased with the buzz and atmosphere at the event and
felt Caldene benefited greatly as the major sponsor. We are looking
forward to helping to make the 2005 event even better.
"We
are also pleased to be working alongside the many other sponsors
who have given their financial backing in support of the Trade Fair.
This will ensure the high standards of BETA International can be
maintained and further development can be achieved for the benefit
of everyone in the trade."
Bradford-based
Matchmakers International also distributes Harry Hall, Masta, Cottage
Craft, Westropp and Jack Ellis in the equestrian market.
Since
re-launching the brand at BETA International 2004, Caldene has gone
from strength to strength, and has recently announced a major new
sponsorship deal with three of Britain's leading equestrian stars.
Show
jumpers Robert Smith and Ellen Whitaker, and showman Robert Walker,
have come together to form Team Caldene.
Said
Richard Lawrence: "We are very pleased to be supporting Team
Caldene. All the riders have committed to joining us on the Caldene
stand at the Trade Fair and it is very exciting to have such leading
names taking time out from their competition schedules to attend
BETA International."
www.beta-uk.org
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