Gene
Sittenfeld Joins Blood-Horse Publications As Circulation Director
LEXINGTON,
KY - Blood-Horse Publications announces that Gene Sittenfeld has
joined the company as Circulation Director.
For the past 10 years, Sittenfeld was president of Gene Sittenfeld
Direct Marketing, a copywriting and consulting firm that worked
with magazines, newspapers, web sites and newsletters across the
U.S. His direct mail packages, gift, billing and renewal materials
have been used by well over one-hundred clients. Prior to launching
his own firm, Sittenfeld worked as circulation director for Times-Mirror
Publishing, ABC/Cap Cities Publishing and Equus magazine. In addition,
Sittenfeld has consulted for Blood-Horse Publications for the
past several years, and written numerous articles for Folio magazine,
and served as a speaker for Folio seminars, and been a contributing
editor for Subscription Marketing newsletter.
“I’ve known Gene for more than a decade, and I cannot
think of a professional better qualified to build active, powerful
audiences for our publications,” commented Stacy V. Bearse,
president and CEO of Blood-Horse Publications. “Gene understands
our markets. In his role as a consultant, he had the opportunity
to evaluate hundreds of subscription-marketing programs. He’ll
put these proven methods to work for the benefit of our editors
and advertisers.”
Gene and his wife, Sally, will relocate to the Lexington area
from their home in Maryland. They have one son, David, who lives
in Boston.
Blood-Horse Publications is a multimedia publishing company that
traces it roots to 1916. Blood-Horse Publications' flagship publication,
The Blood-Horse, is the Thoroughbred industry’s premier source
for racing and breeding news and information, and the oldest continually
published North American Thoroughbred magazine. Blood-Horse Publications
also publishes The Horse, a monthly equine health care magazine;
the official Kentucky Derby and World Thoroughbred Championships/Breeders'
Cup souvenir magazines; Auction Edge; Keeneland magazine; and
the Eclipse Awards program. In addition, Blood-Horse Publications
also operates Eclipse Press, its award-winning book publishing
division; Exclusively Equine, its e-commerce and mail-order catalogue
division; and a family of leading Web sites including bloodhorse.com
and TheHorse.com.
.
