Rolex Kentucky Three-Day Event Presented by Bayer Nominated For Southeast Tourism Society Award For the Second Consecutive Year

LEXINGTON, KY—February 14, 2003—For the second consecutive year, the Rolex Kentucky Three-Day Event, Presented by Bayer has been named as one of the top 20 activities for tourists for the month of April by the Southeast Tourism Society.

The Rolex Kentucky Three-Day Event attracts more than 80,000 horse-loving spectators to the Kentucky Horse Park for the exciting equestrian sport regarded as the ultimate challenge of horse and rider. This year's event takes place April 24-27 at the 1,200-acre park, a working horse farm with museums on 50 breeds of horses.

The Southeastern Tourism Society is a non-profit organization whose goals are to develop, market and promote tourism in the Southeastern United States. Its more than 450 members represent hotels and resorts, attractions, convention and visitors bureaus, chambers of commerce and other organizations that promote travel.

The Rolex Kentucky Three-Day Event, sponsored by Rolex Watch USA, is the highest level of Eventing competition, generally reserved for World Championships and Olympic Games. Rolex attracts the absolute best international riders, many of whom represent their countries at the Olympic level. This year’s competition will be a qualifier for the 2004 Olympic Games in Athens, Greece.

In Eventing, horses and riders are judged on three phases of competition that take place over three days to test the all-around ability of the horse, often termed a triathlon for horse and rider. No other equestrian sport tests horse and rider so completely.

For more information on the Rolex Kentucky Three-Day Event, please call Equestrian Events, Inc. at (859) 233-2362, or fax at (859) 254-5116. General event and ticket information can be obtained at the Event's website, www.rk3de.org or by calling (859) 254-8123.

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