LEXINGTON, KY-- The Blood-Horse, the Thoroughbred industry's leading weekly news magazine, will begin offering new text classified advertising and a new "2-For-1" service to all classified advertising customers of The Blood-Horse, beginning with the February 22nd issue. Each display and text classified advertisement placed with The Blood-Horse will now appear in both the printed magazine and online at bloodhorse.com, giving advertisers a powerful and effective "2-For-1" presence.

"Our new text classifieds give horsemen an inexpensive marketing tool to promote used equipment and lower-priced bloodstock, or means to simply have a regular weekly presence promoting their services," noted Greg Medley, advertising director for The Blood-Horse. "And our new and exclusive two-for-one service will put an advertising message in front of over 40,000 readers of the magazine, plus adds the potential for a classified advertiser to reach the 100,000 visitors to bloodhorse.com. Clearly, classified advertising with The Blood-Horse has never been more effective."

These enhancements follow on the heels of another new option recently announced by The Blood-Horse wherein classified advertisers can now add color to their classified advertisements. According to an industry study, advertising using color attracts a remarkable 79% more readers than advertising without color.

The Blood-Horse is published weekly by Blood-Horse Publications. Blood-Horse Publications is an international publishing house for top Thoroughbred and general equine magazines, books, and videos. Blood-Horse Publications also publishes The Horse, a monthly equine health care magazine; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge, and Keeneland magazine. In addition, Blood-Horse Publications also operates Eclipse Press, its award-winning book publishing division; Exclusively Equine, its e-commerce and mail-order catalogue division; and a family of leading Web sites including bloodhorse.com and TheHorse.com.

To inquire about classified advertising, contact Harry Miller at 1-800-866-2361, ext. 6777 or at (859) 276-6777. E-mail: hmiller@bloodhorse.com.

Subscribe to The Blood-Horse, visit: http://services.bloodhorse.com/subscribe or call free in U.S.A.: 1-800-582-5604 or e-mail subscribe@bloodhorse.com.

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